'Intense' War News Reduces Remembering Ads (OfficialWire)

6 March 2010, 4:56 am

The more graphic and intense war news is, the less likely TV viewers will remember the advertising that follows the news, U.S. researchers say. Keven Malkewitz of Oregon State University and Damon Aiken of Eastern Washington University surveyed 396 college students in three universities.... Read More »

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